Interactive toy

ABSTRACT

A device comprising an outer material substantially encompassing an inner material and a cavity in the inner material. The device further comprises an opening in the outer material providing access to the cavity. The opening and the cavity are adapted to receive a computing device. The computing device comprises a computing device screen and a speaker. A bore is located in the outer material and inner material, with the computing device screen adapted to be viewed through the bore.

PRIORITY

This application claims priority to both U.S. Provisional ApplicationNo. 61/568,043, filed Dec. 7, 2011 entitled A Physical Children's Toywhich Uses Mobile Phones to Deliver Content; and U.S. ProvisionalApplication No. 61/669,027, filed Jul. 7, 2012 entitled Interactive Toyand Associated Application; both of which are incorporated by reference.

FIELD OF THE INVENTION

The present invention relates to software applications and associateddevices. In particular, but not by way of limitation, the presentinvention relates to a children's plush stuffed toy, the plush stuffedtoy being adapted to receive a mobile computing device having anapplication for use with the plush stuffed toy.

BACKGROUND OF THE INVENTION

It is known in the art that the timespan in which children's toys areused is often less than desired. This decreased use of toys by childrenmay be due to the lack of content depth and engagement provided by thetoy. For example, children may discard once-desired and oft-used itemsas children grow older or because the fun or challenging aspect of thetoy is no longer fun or challenging to the child. However, adding newand/or additional features to a toy can be tedious and expensive.

SUMMARY OF THE INVENTION

In order to overcome the challenge of inexpensively and frequentlyupdating children's interactive toys, a toy was developed that enables auser to cheaply and quickly provide new content to a child using thetoy.

One embodiment of the toy comprises a stuffed plush animal and a mobilecomputing device software application. The stuffed plush animal maycomprise a pocket adapted to receive the mobile computing device. Atleast one side of the pocket may comprise a bore. The bore may beadapted to enable a user of the toy to view a screen on the mobilecomputing device. The software application may be adapted to display aface to the user through the bore with the toy providing the facial orbody features to enable the toy and application to appear together as ananimal or fantasy creature. The software application provides aplurality of interactive applications including interactivestorytelling, adventure games, learning features, music, and jokes.

Another embodiment of the invention comprises a device. One devicecomprises an outer material substantially encompassing an innermaterial, a cavity in the inner material, and an opening in the outermaterial providing access to the cavity. In one such embodiment, theopening and the cavity are adapted to receive a computing device.Furthermore, the computing device may comprise a computing devicescreen. Through a bore in the outer and inner material, the computingdevice screen may be adapted to be viewed by a user of the device.

Yet another embodiment of the invention comprises a method of operatinga computing device. One method comprises inserting the computing deviceinto a pocket, with the computing device comprising a computing devicescreen. The pocket comprises a portion of an entertainment device and abore in an outer pocket wall. The method further comprises using agyroscope and a camera to determine whether the computing device isproperly aligned within the pocket and viewing the computing devicescreen through the bore.

And yet another embodiment of the inventions comprises a system. Onesystem comprises an administrative computing device adapted to providemobile computing device application updates, a media server adapted toreceive the mobile computing device application updates, modify themobile computing device application updates, and push the mobilecomputing device application updates. The system further comprises aplurality of mobile computing devices adapted to receive the mobilecomputing device application updates.

The above-described embodiments and implementations are for illustrationpurposes only. Numerous other embodiments, implementations, and detailsof the invention are easily recognized by those of skill in the art fromthe following descriptions and claims.

BRIEF DESCRIPTION OF THE DRAWINGS

Various objects and advantages and a more complete understanding of thepresent invention are apparent and more readily appreciated by referenceto the following Detailed Description and to the appended claims whentaken in conjunction with the accompanying Drawings wherein:

FIG. 1 depicts a skewed front view of a device according to oneembodiment of the invention;

FIG. 1A depicts the inner material across Section A-A according to oneembodiment of the invention;

FIG. 2 depicts a top view of a device according to one embodiment of theinvention;

FIG. 3 depicts a front view of a mobile computing device according toone embodiment of the invention;

FIG. 4 depicts a launch screen according to one embodiment of theinvention;

FIG. 5 depicts a mobile computing device being inserted into a pocket ofa device according to one embodiment of the invention;

FIG. 6 depicts an isometric view of a mobile computing device fullyinserted into a device and displaying an animated face through a bore inthe device according to one embodiment of the invention;

FIG. 7 depicts a snooze screen according to one embodiment of theinvention;

FIG. 8 depicts a method that may be carried out with the embodimentsdescribed herein;

FIG. 9 depicts a computing system according to one embodiment of theinvention.

DETAILED DESCRIPTION

Seen in FIG. 1 is a skewed front-view of a device 100 according to oneembodiment of the invention. One device 100 may comprise a stuffedanimal comprising an outer material 110 such as, but not limited to, aplush cotton fabric. The device 100 may further comprise an innermaterial such as, but not limited to, an elastomeric polymer. One typeof elastomeric polymer may be silicone. The outer material 110 maycomprise a plush surface and may substantially encompass, or surround,the inner material. For example, the outer material 110 may comprise asewn textile such as, but not limited to a cotton or polyester blend andmay surround an internal filler material such as, but not limited to,silicone or another polymeric filler material.

Seen in FIG. 1A is the FIG. 1 device 100 along section A-A and withoutthe outer material 110. As seen in in FIGS. 1 and 1A, the device 100 maycomprise a shape and one or more contours of a face such as, but notlimited to, a head 120 and ears 130. The device may further comprise apocket 150. In one embodiment, the outer material 110 may substantiallycover the inner material 174 within the pocket 150. The pocket 150 maybe adapted to receive a mobile computing device such as, but not limitedto, the mobile computing device 325 seen in FIG. 3. As seen in FIGS. 1and 2, one pocket 250 may comprise an opening 132 in the outer material210, and as seen in FIG. 1A, the pocket 150 may also comprise a cavityin the inner material 174. The pocket 150 may also be referred to as anopening and/or a cavity.

Seen in FIGS. 1 and 1A is a bore 140. In one embodiment, the bore 140may be located on a front surface 172 of the device 100. However, it iscontemplated that the bore 140 may be located on the side surface 170 orany other surface of the device 100. In looking at FIGS. 1A and 3, uponinserting the mobile computing device 325 into the pocket 150, the bore140 may be used to view a screen 375 of the mobile computing device 325.For example, the pocket 150, as seen in FIGS. 1 and 1A, may compriseinternal pocket edges 105, represented as the dashed line in FIG. 1,which, along with the bore 140 and a display on the mobile computingdevice screen 375, may be designed so that the display on the screen 375may be viewed through the bore 140.

In one embodiment, the display on the screen 375 may be associated withthe overall design of the device 100. For example, the device 100 maycomprise a fantasy creature. In such an embodiment, the bore 140substantially comprises a circle to resemble a contour of a face and thescreen 375 may show various features of a face 422, as seen in FIG. 4.The FIG. 4 launch screen 432 may be shown on the mobile computing devicescreen 375 prior to insertion of the mobile computing device 325 intothe pocket 150, alerting a user which end of the computing device 325 toinsert into the pocket through the arrow icon and text 424.

The ears 130 may be adapted for use as a gripping device to angle thebore 140 and screen 375 towards, and properly display the screen 375 toa user upon insertion of the mobile computing device 325 into the pocket150. In one embodiment, the head 120 may substantially surround the bore140. It is contemplated that the bore 140 may be substantially rounded.However, other shapes such as, but not limited to, oval, rectangular,and square bores are also contemplated. Furthermore, the device 100 mayalso comprise a body 115. On the body 115 may be a graphical display. Itis contemplated that the device 100 may also comprise any other type ofcreature, animal, and/or inanimate object. For example, the device 100may comprise a rocket ship. In such an embodiment, the bore 140 maysubstantially comprise a rectangular bore 140 and instead of a face, thescreen 375 may comprise a window into the rocket ship.

Turning now to FIG. 5, seen is one embodiment where the computing device525 is being inserted into the pocket 250 seen in FIG. 2. FIG. 6 showsthe face 622 displayed on the screen 675 upon the computing device 525from FIG. 5 being fully inserted into the pocket 250 in FIG. 2.

It is contemplated that the software application which displays the face622 on the computing device 325 may automatically determine the correctorientation of the mobile computing device 325 and face 622 for properoperation of the application, based on one or more settings in theapplication. For example, mobile computing device 325 may be used with aplurality of devices 100, with each device 100 comprising a differentdesign. One or more of the plurality of devices 100 may also compriseone or more pockets 250 and/or differently shaped bores 140. Therefore,the orientation of the mobile computing device 325 and the display onthe mobile computing device screen 375 may change according to thepocket 250 and/or device 100 being used. To change between orientationsand displays, a user may select a device 100 and/or mode (i.e., pocket)being used. Alternatively, the software application may automaticallydetermine the device 100 being used. Regardless of the orientation ofthe pocket 250 in the device 200 it is contemplated that the bore 140and ears 130 or other facial, body, or device features may properlyalign with the face 622 or other image displayed on the screen 375.

In one embodiment, proper orientation of the mobile computing device 325within the pocket 250 may comprise placing one or more computing devicespeakers near a pocket opening. For example, in the mobile computingdevice 325 seen in FIG. 3 a speaker may be located proximal a devicedistal end 345. In such an embodiment, the distal end 345 may be locatednear the pocket opening 132, as seen in FIG. 1. The pocket opening 132may further comprise a resealable opening such as, but not limited to, azipper. Such placement of the distal end 345 and speaker near the pocketopening 132 may ensure that less inner material 174 and outer material110 is located near the distal end 345 and therefore, the sound emittedfrom the speaker to 132

In one embodiment, a user may launch a software application associatedwith the device 100 on the mobile computing device 325 prior toinserting the mobile computing device 325 into the device 100. In otherembodiments, the software application may automatically launch uponinserting the computing device 325 into the device 100. Upon launchingthe software application, the software application may display the face422 seen in FIG. 4 in a launch screen 432. The launch screen 432 mayalert a user which end of the computing device 325 to insert into thepocket 250 through the arrow icon and text 424. In one embodiment adistal end 445 of the launch screen 432 may be located near the distalend 345 of the mobile computing device 325, as seen in FIG. 3. Likewise,a proximal end 435 of the launch screen 432 may be located near theproximal end 335 of the mobile computing device 325. In such anembodiment, the launch screen 432 may appear upside-down to a user ofthe mobile computing device 325 as operating system images or otherimages on the display screen 375 may orient and/or align the top andbottom of such operating system or other images oppositely to the launchscreen 432.

Such upside-down orientation of the launch screen 432 is displayed sothat upon launching the software application on the mobile computingdevice 325, a user will orient the mobile computing device 325 so thatthe distal end 345 of the mobile computing device 325 is located nearthe opening 132 of the pocket 250 upon inserting the mobile computingdevice 325 into the pocket 250, as seen in FIGS. 2 & 3. An upside-downorientation of the mobile computing device 325 relative to the device200 may be desired when the pocket 250 opening is located near the topsurface 260 of the device 200. Such an orientation allows the soundemitted from the second speaker on the mobile computing device (e.g.,while the software application is in use) to be more clearly heard thanif the distal end 345 of the mobile computing device 325 is located neara pocket distal end 185, as seen in FIG. 1. For example, the pocketdistal end 185 may be substantially surrounded by filler materiallimiting the ability of sound emanated from any second speaker locatedat the distal end 345 to be heard clearly by the user in such anorientation. However, the opening of the pocket 250 may be substantiallyfree of filler material allowing for sound emanating from the secondspeaker to be more clearly heard by a user when the distal end 345 ofthe mobile computing device 325 is located near the pocket 250 opening.All other images displayed by the software application mentioned hereinmay be similarly oriented unless otherwise stated.

Upon inserting the mobile computing device 325 into the device 600, asseen in FIGS. 3 and 6, the computing device 325 may be adapted to elicita request from a user. However, before doing so, the computing device325 may first determine that the speaker is located near the opening132, as seen in FIG. 1. For example, the mobile computing device 325 mayuse a gyroscope to determine whether the mobile computing device 325 isplaced in the proper orientation within the pocket 250. One gyroscopemay be an internal mobile computing device 325 gyroscope.

In one embodiment, the gyroscope may determine whether the mobilecomputing device 325 is oriented with a vertical axis 302 being orientedsubstantially vertically, but with the proximal end 335 substantiallybelow the distal end 345. In other words, the proximal end 335 may belocated closer to the ground (at a lower elevation) relative to thedistal end 345 and the distal end 345 may be located closer to the sky(at a greater elevation) relative to the proximal end 335. Therefore,the mobile computing device 325 in the device 300 will be oriented in anupside-down orientation relative to FIG. 3.

Upon determining that the mobile computing device 325 is properlyinserted into the device 200, the computing device 325, through, forexample, the software application, may prompt the user for a response.This prompt may comprise a change in the display shown on the screen675, such as, but not limited to, a blinking of the eyes in the face 622and/or an opening and closing of the mouth. Sound may also be emittedfrom the speaker. A user response to the prompt may comprise a verbalresponse such as, but not limited to, a “yes” or “no” response or maycomprise another one-word or multiple-word response such, as “playmusic” or “tell a story.” Non-verbal responses are also contemplatedsuch as, but not limited to, performing a specific motion with thedevice 100 upon insertion of the computing device 325. One such motionmay comprise throwing the device in the air, which may be followed by aphrase from the user such as, but not limited to, “let's play.” Thesoftware application may also emit a sound during such movement, suchas, but not limited to “whee!”

Based on the request from the device 600 and computing device 325, andresponse from the user, the computing device 325 may determine whatsoftware application feature the user wishes to operate. For example,the application may inquire and/or the user response may inform thecomputing device 325 that the user wishes to hear music, so musicinstalled on the mobile computing device 325 may be emitted.Alternatively, the application may inquire if the user wishes to hear ajoke, or play a game, or hear a story. Depending on the response fromthe user, the application will provide the user with the desiredexperience. The response may also accept touch responses on the screen675. Verbal or other sound-based user responses may be provided to thecomputing device 325 through a microphone on the computing device 325 orotherwise communicatively coupled to the computing device 325.

The computing device 325 may further comprise a camera and take aplurality of 0.5 s-3 s exposure photographs. The photographs may betaken at regular intervals. The brightness of the pixels in each imagemay be averaged to determine overall amount of light hitting the atleast one camera. If the brightness of the pixels is below a thresholdof about 2% of the possible brightness as set by the application for oneor more cameras, and the orientation of the mobile computing device 325is determined, by a gyroscope in one embodiment, to be proper for thespecific device 100 design and pocket 250 orientation, it may bedetermined that the mobile computing device 325 has been properly placedinto the pocket 250 with the speaker located near the opening 132, and aresponse may be elicited from a user.

Similarly, a plurality of long exposure shots may be taken from at leastone mobile computing device camera. Such long exposure shots may betaken at a regular time interval. If the brightness value for thepictures take is above a threshold for one or more pictures, theapplication may switch to a snooze screen 712. One threshold maycomprise 2% of a maximum brightness as set by an application for one ormore cameras. The use of these long exposure shots may preventaccidentally switching between the snooze screen 712 and the launchscreen 432 In one embodiment, the threshold is set such that enoughlight that will pass through a user's finger so if the finger isaccidentally placed over the camera, the transition between screens maynot occur.

Although the terms gyroscope and camera are used herein to determinewhether the mobile computing device 325 is properly oriented within thepocket 150 and device 100, it is contemplated that other sensors may beused. For example, a proximity sensor, a light sensor, and/or a RFIDsensor may be used alone, or in conjunction with any other sensordescribed herein to determine if proper placement of the mobilecomputing device 325 within the device 100 has occurred.

Turning now to FIG. 8, seen is a method 804 of operating a computingdevice such as, but not limited to the mobile computing device 325 seenand described above in FIG. 3 and elsewhere. One method 804 starts at814 and at 824 comprises inserting the computing device 325 into apocket such as, but not limited to the pocket 250 seen and describedabove with reference to FIG. 2 and elsewhere. In one such method 804,the computing device 325 comprises the computing device screen 375 andthe pocket 250 comprises a portion of an entertainment device such as,but not limited to, the device 100 seen and described above withreference to FIG. 1 and elsewhere. One pocket 250 may comprise the bore140 which may be located in an outer pocket wall 142, as seen in FIG.1A. In one embodiment, the entertainment device may comprise outermaterial 110 comprising a plush and soft material substantiallyencompassing an inner material 174 comprising an elastomeric polymer.The entertainment device may further comprise a children's toy such as,but not limited to, an interactive stuffed animal.

At step 834, the method 804 may comprise using a gyroscope and a camerato determine whether the mobile computing device 325 is properly alignedwithin the pocket. For example, and as described above, the brightnessof one or more pictures taken with the camera may be determined. Thisinformation, along with a determination from a gyroscope that thecomputing device 325 is in a proper orientation for a given anddesignated pocket 250 design, may be used to determine that thecomputing device 325 is properly aligned with a device 100.

Proper orientation of a computing device 325 within the device 100 mayensure that at least a portion of a display on the computing devicescreen 375 may be seen by a user through the bore 140. At step 844, themethod 804 comprises viewing the computing device screen 375 through thebore 140. The method 804 may comprise viewing an animated graphic on thecomputing device screen 375. The animated graphic may be adapted fordisplay through the bore 140. For example, as seen in FIG. 4, the launchscreen 432 may comprise a face 422 having a generally circular shape andthe device 500 seen in FIG. 5 may comprise a bore 540 also having agenerally circular shape. In such an embodiment, the circular launchscreen 432 is adapted to be viewed through the circular bore 540. Othershapes, sizes, and designs of the launch screen 432 animated graphic andbore 540 are contemplated. The launch screen 432 graphic and bore mayalso be related to the design of the device 500. For example, where thedevice 500 is a furry fantasy creature as seen in FIG. 5, the launchscreen graphic may comprise a furry face. However, if the device 500 isa sports player, the launch screen 432 graphic may display a sportsplayer face.

One method 804 may further comprise requesting one of a verbal and amotion response from a user of the entertainment device. For example,and as discussed above, upon inserting the mobile computing device 325into the device 600 and displaying the face 622 seen in FIG. 6, thecomputing device 325 may ask a question of the user, such as, but notlimited to, providing the user a list of options and/or games the device600 may play with the user. The user may then provide one of a verbaland a motion response—such as, but not limited to, choosing one of thechoices. Upon recognizing the response from the user, the device 600 mayaudibly issue a reply. For example, one reply may be to tell the user ajoke or to play music saved on the computing device memory.

In one method 804 the step 824 of inserting the computing device 325into the pocket 250 may comprise inserting the computing device 325upside down into the pocket 250. For example, and as seen in FIGS. 3 and5, the proximal end 335 of the device 325 may be the first end insertedinto the pocket 250, with the proximal end 435 of the launch screen 432also being the first end of the launch screen 432 inserted into thepocket 250. Prior to inserting the device 325 into the pocket 250, thelaunch screen 432 may appear upside-down to a user. For example, acomputing device 325 is often oriented as displayed in FIG. 3: with theproximal end 335 of the device higher than the distal end 345. Since theproximal end 435 and distal end 445 of the launch screen 432 seen inFIG. 4 will be aligned with the proximal end 335 and distal end 345 ofthe computing device 325, the launch screen 432 may not appear to theuser as properly vertically aligned. However, as seen in FIG. 6, whenviewing the computing device screen 675 through the bore 640, ananimated graphical display such as, but not limited to, an animated face622 may appear as aligned in a proper orientation relative to a user andan orientation of the entertainment device 600.

In one method 804, the step 834 of using a gyroscope and a camera todetermine whether the computing device 325 is properly aligned withinthe pocket 250 may comprise using an on-board computing device gyroscopeto determine whether the computing device 325 is vertically-aligned.Furthermore, the camera may take one or more pictures and a brightnessthreshold may be implemented by the software application for the one ormore pictures to determine an amount of light hitting the camera. If thebrightness threshold is not reached, the computing device 325 maydetermine that the device has been properly inserted into the pocket250. The method 804 ends at 854.

Turning now to FIG. 9, seen is a system 999. One system comprises anadministrative computing device 989 adapted to provide mobile computingdevice application updates to a media server 979. For example, theadministrative computing device 989 may reside at a remote location anda software developer may develop and provide software applicationscripts to the media server 979. One type of software applicationscripts may include one or more audio files.

Upon receiving the scripts, the media server 979 may process thescripts. In one embodiment, the server 979 may also be in communicationwith one or more mobile computing devices 969. Each of the one or moremobile computing devices 969 may send usage data relating to anoperation of a software application on the mobile computing device 969to the media server 979. For example, in the embodiments describedabove, upon placing the mobile computing device 325 into the pocket 250and the mobile computing device 250 requesting a response from a user, auser may frequently choose to hear a joke. This usage data information964 may be sent to the media server 979.

The update 954 received from the administrative computing device 989 atthe server 979 may comprise updates to a plurality of features andcontent on the software application such as, but not limited to, jokecontent, story content, and music content. Upon receiving the update 954from the administrative computing device 989 and receiving the usagedata information 964 from the mobile computing device 989, the mediaserver 979 may comprise an individualized update to each of the mobilecomputing devices 969 based on this information. When, for example theuser often chooses joke content on the software application, asubstantial portion of a modified update 974 sent to the mobilecomputing device 969 may comprise updated joke content. In oneembodiment, the media server 979 is adapted to push the modified update974 to the mobile computing device 969. The modified update 974 may alsobe referred to herein as a mobile computing device application update orupdates. It is contemplated that the modified update 974 may besubstantially directly provided to the mobile computing devices 969 andan application store may not be used to provide such updates althoughthe initial application, which may be stored on a mobile computingdevice memory, may be downloaded or otherwise accessed from anapplication store.

As stated above, the updates 954 provided to the server 979 may compriseaudio updates. For example, new responses issued to a user uponinserting a computing device 325 into a pocket 250 may be provided tothe mobile computing device 969, based on the user's prior use of theapplication. Such audio updates may be modified by the server so thatupon emitting the audio at the mobile computing device 969, each audiofile comprises a substantially similar pitch—i.e., it sounds like thesame voice is speaking/providing each audio file. Such a pitch may be apredetermined pitch, based on the type of device 100 that a user iscurrently using. Multiple pitches may be provided if a user employs aplurality of different types of devices 100.

Those skilled in the art can readily recognize that numerous variationsand substitutions may be made in the invention, its use and itsconfiguration to achieve substantially the same results as achieved bythe embodiments described herein. Accordingly, there is no intention tolimit the invention to the disclosed exemplary forms. Many variations,modifications and alternative constructions fall within the scope andspirit of the disclosed invention as expressed in the claims.

What is claimed is:
 1. A device comprising, an outer materialsubstantially encompassing an inner material; a cavity in the innermaterial; an opening in the outer material providing access to thecavity, wherein, the cavity is adapted to receive a computing device,the computing device comprises a computing device screen; and a bore inthe outer material and inner material, wherein the computing devicescreen is adapted to be viewed through the bore.
 2. The device of claim1 wherein, the outer material, inner material, and computing devicescreen provide at least one of a shape and one or more contours of aface.
 3. The device of claim 2 wherein, the computing device is adaptedto request a response from a user upon determining that the computingdevice is properly inserted into the cavity.
 4. The device of claim 3further comprising, a gyroscope and a camera in communication with thecomputing device; and wherein, the gyroscope is adapted to determinewhether the computing device is properly aligned within the cavity, andthe camera is adapted to determine whether the computing device has beeninserted into the cavity.
 5. The device of 4 wherein, the camera isadapted to determine whether the computing device has been inserted intothe opening and cavity by determining the brightness in one or morephotographs.
 6. The device of claim 4 further comprising a microphone incommunication with the computing device, and wherein, the device isadapted to respond to verbal communications from a user through themicrophone by at least one of, modifying a display on the computingdevice screen, and emitting a sound through a computing device speaker.7. The device of claim 6 wherein, the gyroscope and a camera furtherdetermine that the computing device speaker is located near the opening;the outer material substantially covers the inner material within thecavity; the opening is a resealable opening.
 8. The device of claim 1,wherein the device comprises a plush, stuffed toy.
 9. A method ofoperating a computing device comprising, inserting the computing deviceinto a pocket, wherein, the computing device comprises a computingdevice screen, the pocket comprises, a portion of an entertainmentdevice, and a bore in an outer pocket wall; using a gyroscope and acamera to determine whether the computing device is properly alignedwithin the pocket; and viewing the computing device screen through thebore.
 10. The method of claim 9 wherein, the entertainment devicecomprises a children's toy having an outer material comprising a plushand soft material substantially encompassing an inner elastomericpolymer; and further comprising, requesting one of a verbal and a motionresponse from a user of the entertainment device, providing one of averbal and a motion response from the user, audibly issuing a reply tothe response from the computing device.
 11. The method of claim 9wherein, viewing the computing device screen through a bore comprisesviewing an animated graphic on the computing device screen.
 12. Themethod of claim 11 wherein, the animated graphic comprises, a graphicadapted for display through the bore and related to a device design. 13.The method of claim 9 wherein, inserting the computing device into apocket comprises inserting the computing device upside down; and viewingthe computing device screen through the bore comprising viewing ananimated graphical display in a proper orientation relative to a userand an orientation of the entertainment device.
 14. The method of claim9 wherein, using a gyroscope and a camera to determine whether thecomputing device is properly aligned within the pocket comprises,determining whether the computing device is vertically-aligned; takingone or more pictures; and using a brightness threshold in the one ormore pictures.
 15. A system comprising, an administrative computingdevice adapted to provide mobile computing device application updates; amedia server adapted to, receive the mobile computing device applicationupdates, modify the mobile computing device application updates, andpush the mobile computing device application updates; and a plurality ofmobile computing devices, wherein each of the plurality of mobilecomputing device is adapted to, provide usage data for each of theplurality of mobile computing devices to the media server, and receivethe mobile computing device application updates, wherein each of thecomputing device application updates and are created based at least inpart on the usage data.
 16. The system of claim 15 wherein, the updatescomprise audio updates.
 17. The system of claim 16 wherein, the audioupdates are adapted to be modified to a predetermined pitch.
 18. Thesystem of claim 15 wherein, the modifying the computer applicationupdates comprises modifying the computing application updates for eachindividual user.
 19. The system of claim 18 wherein, modifying thecomputing application updates for each individual user comprises byusing the individual user's pervious use of the application.
 20. Thesystem of claim 17 wherein, the system further comprises a stuffed plushtoy.